Develop consumer-facing projects
Five restaurant and snacking brands, in Lausanne and Geneva, each with its own cuisine and personality.
Let's build and
innovate together
in support of
local retail
Taking local retail to new heights through information
and communication technologies
Our conviction
Local retail needs a new model
Retail costs are rising structurally, driven by wages and raw materials. At the same time, the purchasing power of a large part of the Swiss population is falling. Between the two, the margin of restaurants and local shops is tightening.
Our mission is to reconcile retail with an activity that is motivating, profitable and viable over the long term. To achieve this, we bring together what rarely works together: projects that people like, a shared organisation and genuine mastery of technology.
Pool resources to be stronger
Logistics, administration, artificial intelligence: what the group shares benefits every point of sale.
Put technology at the service of the trade
With Interactive Media Partner, the group designs its own tools for local retail.
Our projects
Five brands, one same standard
Addresses rooted in Lausanne and Geneva, which we grow with the same method. They are the ones that carry the group's value, and it is in them that our partners invest.
Lausanne · City centre
La Latina
Cantina, musica, bar. From Mexico to Lima, from Medellín to Los Ángeles and all the way to Madrid, flavours meet.
Lausanne · Le Flon
Mexicana Grill
Authentic Mexican street food, at the Bowling du Flon since 2022. Tacos, homemade guacamole and margaritas for 90 guests.
Lausanne · City centre
Mexicana Centrale
The founding brand, opened in 2018. 100% Swiss meats and corn tortillas produced in the canton of Vaud.
Geneva · Centre Balexert
Lemoncha
Tea-based drinks prepared to order: jasmine, oolong or assam, with tapioca, boba or fruit.
Geneva · Centre Balexert
Yogo
Swiss, customisable frozen yoghurt: 100% Swiss milk, 0% fat, with or without lactose.
Let's build a future in which projects generate positive benefits for the local economy.
We Love Switzerland
Give back to Switzerland what it has given us
The group is driven by entrepreneurs from immigrant backgrounds. Switzerland offered them what matters most for entrepreneurship: an opportunity. WLS Ventures is their way of giving it back.
Restaurants, snacking and retail are demanding trades, often less well paid than others. Yet they play an essential role in the local economy. We want them to enable competent people, whatever their origin, to integrate through work and build something lasting there.
That is why "We Love Switzerland" is not a slogan. It is the company's purpose.
Our advantage
The strength of a group, the agility of local
Each brand remains free in its cuisine and its identity. Everything that can be shared is shared, so that every franc serves the customer first.
01
A shared logistics centre
A single logistics centre serves all the group's points of sale.
02
A shared administrative office
The administrative functions are brought together in a single office, for the benefit of each brand.
03
Artificial intelligence in common
AI skills are centralised: what is developed for one project immediately benefits all the others.
04
Direct importing
The group imports directly from abroad. Fewer intermediaries means more control over quality and costs.
Where we distribute the brands
Local brands, distribution on a large scale
We combine our local media and platforms with international channels to make brands visible, reach the right people and create measurable results. Each channel plays a specific role in a coherent distribution strategy.
Our platform
SMS-gagnant.ch
88,000 subscribers in French-speaking Switzerland. The direct channel: the message arrives on the phone, with no algorithm between the brand and its customer.
Our platform
Olocal
One offer per day, per local brand. The channel that turns visibility into a dated booking, right through to the QR code presented on site.
International channel
WhatsApp
Direct conversation: confirmations, reminders and replies, where the customer already writes every day.
International channel
Instagram
Image and proof: what creates desire before the visit, and what circulates afterwards.
