Consumer-facing projects
The group develops operating restaurant and snacking brands in Lausanne and Geneva: La Latina, Mexicana Grill, Mexicana Centrale, Lemoncha and Yogo.
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Invest in the retail that sustains Switzerland
WLS Ventures SA is an asset manager in restaurants, snacking and technology for local retail. We bring together partners who share a conviction: local retail deserves patient and committed capital.
Our thesis
Why retail, why now
Retail costs are rising structurally, driven by wages and raw materials. At the same time, the purchasing power of a large part of the population is falling.
This gap puts restaurants and local shops under pressure. To remain profitable, they will have to innovate. That is precisely where we come in, with well-positioned projects, shared costs and technological tools developed within the group.
We choose niche markets and targeted approaches, with a clear idea: to conquer new markets rather than follow trends.
Our model
Three pillars for the long term
A Swiss holding company that owns and develops its holdings, with one principle: every decision must strengthen the group as a whole.
A shared structure
A shared logistics centre, a shared administrative office, centralised artificial intelligence skills and direct importing: the group reduces its costs without compromising on quality.
A local foothold
We invest where we live, with customers we know, with the technological expertise of Interactive Media Partner at our side.
10 %
Our profitability standard
This is the level of profitability before depreciation and taxes that we constantly aim for, brand by brand. A demanding benchmark in the restaurant sector: it guides each of our management decisions, from the menu to purchasing.
Our partners
We choose our investors
We are not looking for capital at any cost. We are looking for partners who are like us, and it is on those criteria that we meet them.
01A long-term vision
Building projects takes time. An investor expecting a quick return will not find their place with us, and we prefer to say so from the very first conversation.
02A commitment to the local fabric
Our partners believe in the role of local retail in the Swiss economy. They want to see local brands grow, hire and last.
03A passion for the craft
We are passionate about what we do. We enjoy working with people who are too, and who like to understand, see and taste what they support.
In time, we want to open the group to the customers who keep our brands alive, through a participatory fundraising round.
Those who visit our restaurants every day could thus take part in their development. This project is under study and will be the subject of a specific announcement in due course.
Our story
Nearly twenty years in Lausanne
WLS Ventures SA is young. The adventure it brings together is not: it began in Lausanne long before its creation.
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2007
The beginnings
Start of the entrepreneurial adventure in Lausanne.
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2011
Interactive Media Partner
Birth of the company: the agency takes its current name.
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2012
SMS-gagnant.ch
Launch of the group's first platform, and the start of research and development work.
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2018
Mexicana
Opening of the first restaurant brand, in central Lausanne.
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2022
Mexicana Grill
Opening at Le Flon, in partnership with the Bowling du Flon.
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2024
WLS Ventures SA
Creation of the holding company, which brings together the group's holdings.
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2025
La Latina and Yogo
Opening of La Latina in Lausanne, in September.
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2026
Lemoncha
Opening of the Balexert bubble tea bar, in Geneva.
The process
Let's get acquainted
01
You write to us
Fill in the form and tell us in a few lines what brings you here.
02
We talk
Our team gets back in touch with you for an initial conversation: your expectations, our vision and how we could move forward together.
03
We review the opportunities
If our visions are aligned, we present the current projects and the terms of a collaboration.
